when things work out of the box

'looks beautiful, works out of the box'

this is the manthra for modern day business success

i was impressed by Logitech when i saw how their products stand out in store just by a consistent use of a standout color scheme on packaging! it went a step further when things just worked regardless of platform.
simplicity is so difficult to achieve, because it is easy to 'have-it-all' but so difficult to 'lose-it-all'